The new 2026 lineup expands AI features across Micro RGB, OLED, Neo QLED, Mini LED and UHD models, helping more consumers experience the benefits of AI-powered TVs
Samsung Electronics Co., Ltd. has today announced the UK launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.
In this new range, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line-up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs[2]
“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits to everyday life, helping people find what they want faster, enjoy content more easily, and make the most of their TV time.”
Vision AI Companion Brings Smarter, More Immersive Viewing
Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to work alongside users as an entertainment companion, VAC can extend the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:
- AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
- AI Football Mode: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
- AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.[3]
Micro RGB: Defining the Future of Premium Picture Quality
Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.
Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.
Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.
Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.
OLED: Expanding the Lineup for More Viewing Preferences
Samsung’s 2026 OLED TVs include the S99H, S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to the S99H, S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.
On the flagship S99H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The new S99H model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.
For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.
For football fans, AI Football Mode Pro on S99H, S95H and S90H — and AI Football Mode on S85H optimise picture and sound in real time for a more immersive match experience at home.
The Frame: Elevating the Art TV Experience
The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect box.
The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (43” LS03HE model) is also available for spaces that call for a cleaner, more integrated look.
Key features of The Frame Pro include:
- Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
- Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
- Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.
Key features of The Frame (43” LS03HE model) include:
- A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.
Neo QLED: Enhanced Picture Quality With More Connected Experiences
Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.
Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.
Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling with gaming performance of up to 144Hz available on select models – while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.
Mini LED: Optimised for AI, Made More Accessible
Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.
The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:
- Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
- NQ4 AI Gen2 Processor: powers AI-driven picture optimisation.
- AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
- Additional AI and personalization features: further expand gaming and content experiences.
Offered in 85”, 75”, 65”, 55”, 50” and 43 inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.
- Mini LED HDR: adds a more dynamic viewing experience.
- Mini LED Processor 4K: optimises everyday picture performance.
- Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
- Adaptive Sound: maintains clearer, more balanced audio.
Soundbars and the new Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces
Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[4], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.
Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:
- Hi-Resolution Audio and Dolby Atmos®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
- Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
- Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.
Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:
- Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.
- AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
- Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos® support adds a more immersive listening experience.
For immersive home cinema set-ups, the Q990H soundbar provides cinema-grade sound. The new QS90H 7.1.2 channel all-in-one soundbar also launches that has a built in gyroscope to detect your setup and optimises the sound accordingly.
Samsung TV Plus: From TV Service to Global Media Platform
Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.
Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.
Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast™[5]on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.
Google Photos™[6] memories is now available on eligible 2026 Samsung TVs[7], giving users a new way to relive their favorite moments on the big screen.[8] This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.
For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com.
Below is an overview of the core Samsung UK line-up including model sizes and RRP pricing:
Micro RGB
R95H New flagship premium model with all new micro RGB display – 65” at £3299, 75” at 4199 and 85” also available
R85H – 55” at £1599, 65” at £2399, 75” at 3099 plus sizes 85” and 100” available
OLED
S99H – With new Floating Layer design bezel – 55” at £2499, 65” at 3299 also available in 77” and 83”
S95H – 48” at £1799, 55” at £2399, 65” at £3199 and 77” at £4199
S90H – Expansion of Glare Free and 165Hz refresh rate – 42” at £1299, 48” at 1399, 55”, 65” at £2599 and available in 77” and 83”
S93H – Available in 42”, 48”, 55” at £1799, 65”, 77” at £3599 and 83”
S85H – Available in 48”, 55”, 65”, 77” and 83” through selected UK retailers
Neo QLED
QN80H – 50”, 55”, 65” at £1599, 75”, 85” and 100”
QN70H – 43” at £599, 50” at £799, 55”, 65” at £1099, 75” at £1699 and 85” at £2299
Mini LED
M80H – 55”, 65” at £999, 75” at £1399 and 85” at £1899
M70H – 43” at £429, 50” at £529, 55”, 65”, 75” and 85” at £1599
Crystal UHD
U8000H – Vision AI Companion support – 43” at £319, 50” at £399, 55” at £499, 65” at £619. Also available in 70”, 75”, 85” (and in 58” through selected UK retailers)
The Frame Pro (LS03HW) – 55” at £1699, 65” at £2099 and available in 75” and 85”
The Frame (LS03HA) – 43”, 55” at £1499 and 65”
Audio line-up:
Q990H soundbar with sub woofer and rear speakers at £1599
QS90H all in one soundbar at £899
Music Studio 5 (LS50H) available in black or white at £299 each
Music Studio 7 (LS70H) available in black or white at £499 each
[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[2]Source:Vision AI Companion (VAC): Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.
[3]Availability and performance may vary dependent on content source.
[4]According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.
[5]Google Cast is trademarks of Google LLC.
[6]Google Photos is trademarks of Google LLC
[7]Features and availability may vary by model and region
[8]Available on all models U8000H and above including OLED
