Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI Assistant channel in your Default Channel Group reports.
Google wrote, “Google Analytics now provides a dedicated way to measure and analyze traffic originating from popular AI assistants.”
This update introduces the following changes to your traffic source dimensions:
- Medium: A new “ai-assistant” value is automatically assigned when the referrer matches a recognized AI Assistant
- Channel Group: These visits are categorized under the “AI Assistant” channel
- Campaign: Traffic from these sources will be identified with the “(ai-assistant)” campaign name
Google added, “This feature helps you monitor how generative AI impacts your business by tracking user clicks, trending AI sources, and how this traffic compares to traditional channels like organic search.”
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