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Bitcoin’s long-term trajectory is not in doubt despite its volatility, according to Lightspark CEO David Marcus.
“The interesting thing about the price of Bitcoin is that it ebbs and flows, but over the very long run, it always trends in the same direction,” the former PayPal Holdings Inc. (NYSE:PYPL) and Meta Platforms Inc. (NASDAQ:META) executive told CNBC on April 29.
“Over the very long term, this thing should be worth over a million dollars or more,” he continued, without committing to a timeline for the prediction.
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Marcus’ remarks come as Bitcoin trades around $76,000, about 40% below its record price of $126,000 reached in October.
Marcus has been predicting an over $1 million price tag for Bitcoin since at least October. He joins a category of Bitcoin bulls, including Strategy Inc. (NASDAQ:MSTR) Chair Michael Saylor and Coinbase Global (NASDAQ:COIN) CEO Brian Armstrong, who also share the same outlook.
Marcus’ prediction is based on Bitcoin eclipsing gold in market capitalization. Gold’s market cap most recently stood at $32.3 trillion, far greater than Bitcoin’s $1.5 trillion.
“[Bitcoin] is the only thing that’s deflationary by nature and so I think it’s a better version than gold,” he said on the “Coin Stories” podcast in October. “It’s digital, you can move it around, it’s way more fungible than gold.”
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However, Marcus’ vision for Bitcoin goes beyond being a store of value. He also sees the network as a potential settlement layer for “all the payments in the world,” telling Bloomberg in October that this potential “has not been priced in.”
Marcus’ Lightspark is focused on realizing Bitcoin’s potential as a settlement layer. At the Bitcoin 2026 Conference in Las Vegas on April 29, he announced Grid Global Accounts, a dollar account powered by Bitcoin that connects to 175 million Visa merchants across 33 countries and domestic payments systems in 65 countries.
As long-term price targets for Bitcoin continue to spark debate, some investors are focusing less on near-term volatility and more on how digital assets fit into the broader financial system. With comparisons being drawn between Bitcoin and traditional stores of value like gold, the conversation increasingly centers on diversification and long-term allocation rather than short-term price movements.
Platforms like Public allow investors to access both cryptocurrencies and traditional asset classes in one place, making it easier to build diversified portfolios that reflect long-term themes in global markets. By combining exposure to stocks, ETFs, and crypto, investors can participate in evolving financial trends without relying on a single asset class.
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Building Wealth Across More Than Just the Market
Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That’s why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, professional financial guidance, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn’t tied to the fortunes of just one company or industry.
Connect Invest
Connect Invest is a real estate investment platform that allows investors to access short-term, fixed-income opportunities backed by a diversified portfolio of residential and commercial real estate loans. Through its Short Notes structure, investors can choose defined terms (6, 12, or 24 months) and earn monthly interest payments while gaining exposure to real estate as an asset class. For investors focused on diversification, Connect Invest may serve as one component within a broader portfolio that also includes traditional equities, fixed income, and other alternative assets—helping balance exposure across different risk and return profiles.
Mode Mobile
Mode Mobile is changing the way people interact with their phones by letting users earn money from the same apps and activities they already use every day. Instead of platforms keeping all the advertising revenue, Mode Mobile shares a portion back with users who engage with content, play games, and scroll on their devices. Named one of Deloitte’s fastest-growing software companies in North America, the company has built a large beta user base and is scaling a model that turns everyday smartphone usage into a potential income stream. For investors, Mode Mobile offers exposure to the expanding mobile advertising and attention economy through a pre-IPO opportunity tied to a new approach to user monetization.
rHealth
rHealth is building a space-tested diagnostics platform designed to bring lab-quality blood testing closer to patients in minutes rather than weeks. Originally validated in collaboration with NASA for use aboard the International Space Station, the technology is now being adapted for at-home and point-of-care settings to address widespread delays in diagnostic access.
Backed by institutions including NASA and the NIH, rHealth is targeting the large global diagnostics market with a multi-test platform and a model built around devices, consumables, and software. With FDA registration in progress, the company is positioning itself as a potential shift toward faster, more decentralized healthcare testing.
Direxion
Direxion specializes in leveraged and inverse ETFs designed to help active traders express short-term market views during periods of volatility and major market events. Rather than long-term investing, these products are built for tactical use—allowing investors to take magnified bullish or bearish positions across indices, sectors, and single stocks. For experienced traders, Direxion offers a way to respond quickly to changing market conditions and act on high-conviction views with greater flexibility.
Immersed
Immersed is a spatial computing company building immersive productivity software that enables users to work across multiple virtual screens inside VR and mixed-reality environments. Its platform is used by remote workers and enterprises to create virtual workspaces that reduce reliance on traditional physical hardware while improving focus and collaboration. The company is also developing its own lightweight VR headset and AI productivity tools, positioning itself in the future-of-work and spatial computing space. Through its pre-IPO offering, Immersed is opening access to early-stage investors looking to diversify beyond traditional assets and gain exposure to emerging technologies shaping how people work.
Arrived
Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100. This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly.
Masterworks
Masterworks enables investors to diversify into blue-chip art, an alternative asset class with historically low correlation to stocks and bonds. Through fractional ownership of museum-quality works by artists like Banksy, Basquiat, and Picasso, investors gain access without the high costs or complexities of owning art outright. With hundreds of offerings and strong historical exits on select works, Masterworks adds a scarce, globally traded asset to portfolios seeking long-term diversification.
Public
Public is a multi-asset investing platform built for long-term investors who want more control, transparency, and innovation in how they grow wealth. Founded in 2019 as the first broker-dealer to offer commission-free, real-time fractional investing, Public now lets users invest in stocks, bonds, options, crypto, and more—all in one place. Its latest feature, Generated Assets, uses AI to turn a single idea into a fully customized, investable index that can be explained and backtested before committing capital. Combined with AI-powered research tools, clear explanations of market moves, and an uncapped 1% match for transferring an existing portfolio, Public positions itself as a modern platform designed to help serious investors make more informed decisions with context.
AdviserMatch
AdviserMatch is a free online tool that helps individuals connect with financial advisors based on their goals, financial situation, and investment needs. Instead of spending hours researching advisors on your own, the platform asks a few quick questions and matches you with professionals who can assist with areas like retirement planning, investment strategy, and overall financial guidance. Consultations are no-obligation, and services vary by advisor, giving investors a chance to explore whether professional advice could help improve their long-term financial plan.
Accredited Debt Relief
Accredited Debt Relief is a debt consolidation company focused on helping consumers reduce and manage unsecured debt through structured programs and personalized solutions. Having supported more than 1 million clients and helped resolve over $3 billion in debt, the company operates within the growing consumer debt relief industry, where demand continues to rise alongside record household debt levels. Its process includes a quick qualification survey, personalized program matching, and ongoing support, with eligible clients potentially reducing monthly payments by 40% or more. With industry recognition, an A+ BBB rating, and multiple customer service awards, Accredited Debt Relief positions itself as a data-driven, client-focused option for individuals seeking a more manageable path toward becoming debt-free.
Finance Advisors
Finance Advisors helps Americans approach retirement with greater clarity by connecting them to vetted, fiduciary financial advisors who specialize in tax-aware retirement planning. Rather than focusing on products or investment performance alone, the platform emphasizes strategies that account for after-tax income, withdrawal sequencing, and long-term tax efficiency—factors that can materially impact retirement outcomes. Free to use, Finance Advisors gives individuals with meaningful savings access to a level of planning sophistication historically reserved for high-net-worth households, helping reduce hidden tax risk and improve long-term financial confidence.
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This article Bitcoin Will Be ‘Worth Over A Million Dollars Or More’ In ‘The Very Long Term,’ Lightspark CEO David Marcus Says originally appeared on Benzinga.com
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