Varanasi Needs Global Push Beyond Rajamouli Brand

Rajamouli is the biggest commercial icon produced by Indian cinema and the tremendous success of RRR at an unprecedented level in the international circuit instated this.

But Rajamouli is taking on a completely new challenge with Varanasi as this happens to be one of the costliest projects in the making in Indian cinema.

ADVERTISEMENT

Considering the enormous investment that is making of Varanasi, the film will need a wider market than India alone. The RRR branding of Rajamouli might help it to an extent in the western circuit, but this film will have to be marketed as an independent sensation all over.

In this connection, there is viral social media post about the screening of Varanasi at a Mexican comic con not performing as expected. It is published in this post that the screening of Varanasi was met with empty seats at this film festival.

At first sight might look offensive to the Telugu population to see Varanasi getting such negative PR at this early stage. But from the neutral point of you, this might be some sort of a feedback that should reach Rajamouli.

Rajamouli and Mahesh Babu might be big deals in the Telugu cinema space and possibly in Indian cinema belt. But beyond that Varanasi will still require a lot of marketing and publicising of the high meat order.

This is something that Rajamouli must be aware of, and he should certainly be waiting for the right time to explode the campaign. He could be patiently waiting for the completion of the remaining shoot before he jumps into further campaigns.

At the end of the day, there is no better Indian film maker when it comes to marketing and expanding a film’s canvas than the man Rajamouli himself.

ADVERTISEMENT