Insta Help Takes Centre Stage
InstaHelp, Urban Company’s high-frequency housekeeping service, continues to scale quickly and remains its most aggressive investment. From near-zero at the start of FY26, we exited Q4 at ~2.7mn orders and ₹40 Cr of NTV, with March alone crossing 1.1mn orders. Q4 Adjusted EBITDA loss was ₹(119) Cr, reflecting twosided subsidies to densify the network, supply onboarding and marketing for new trials. Losses will stay elevated in coming quarters as we invest to cement leadership.
