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A new study from AT&T found that Americans now send roughly three texts to their moms for every one phone call made on Mother’s Day
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Houston, San Antonio and Chicago ranked as the top cities most likely to reach out to moms on the holiday
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AT&T executive Jenifer Robertson said Gen Zers text their moms daily, calling texting “one of the most consistent ways families stay close across generations”
Americans are now far more likely to send their moms a text on Mother’s Day instead of picking up the phone, according to a new study.
Data analysis from AT&T that aggregated text and call activity from Mother’s Day 2025 found that 75% of AT&T network users texted their mothers that day, with users sending three texts for every one call.
AT&T Mother’s Day 2025 data
Credit: at&t
The analysis further showed that people in Houston, San Antonio and Chicago were the most likely to reach out to their moms on the special occasion — in that order — and that people in Houston placed 3 million more calls and texts than anywhere else.
Top cities that text and call mom the most on Mother’s Day, according to the study, are:
“Mother’s Day is one of the biggest days for texting and calling on the AT&T network each year,” Jenifer Robertson, executive vice president & GM, AT&T Mass Markets, said in a statement obtained by PEOPLE.
“With roughly three texts sent for every one call made to mom on Mother’s Day, we’re seeing how digital communication has become a meaningful part of how people celebrate and connect,” she continued.
“A text is immediate, it’s personal, and unlike a call, it’s something she can hold onto,” Robertson added.
Robertson went on to share that Gen Z, which is generally defined as those born between 1997 and 2012, are the most likely to connect with their moms daily throughout the year.
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“We’ve heard consistently that Gen Z texts their moms daily,” she said, adding, “Even the quick digital touch points play a meaningful role in maintaining connections, and texting has become one of the most consistent ways families stay close across generations.”
Read the original article on People
