Save on the Series 11, Ultra 2, SE

• Amazon’s Black Friday sale features significant discounts on various Apple Watch models.
• Deals are available on the latest Series 10, the rugged Ultra 2 and the budget-friendly SE.
• Most deals are available to all shoppers, but Prime members receive additional benefits like faster shipping.

If you’ve been waiting to upgrade your smartwatch, Amazon’s Black Friday sale is the perfect time to buy an Apple Watch. From the latest Series 11 to the rugged Ultra 2 and budget-friendly SE, these rare tech deals deliver premium performance at sweet prices.

Two of our favorite Apple Watch deals include a new markdown on the 2025 Apple Watch Series 11 and the Apple Watch SE (3rd Generation) for less than $200. Amazon is delivering some of the lowest prices we’ve seen since Black Friday 2024 right now, so we suggest adding these to your shopping cart ASAP!

Amazon Black Friday 2025: Shop Apple Watch deals on Thanksgiving

Here are the top five Apple Watch deals available during Amazon’s 2025 Black Friday sale:

1. Apple Watch Series 11 [GPS + Cellular 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band

Apple Watch Series 11 [GPS + Cellular 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band

The brand new 2025 Apple Watch 11 is on sale at Amazon for 12% off. Get it for less than $440 today. Save 12% at Amazon

2. Apple Watch Series 10 [GPS 42mm case] Smartwatch with Jet Black Aluminium Case

Apple Watch Series 10 [GPS 42mm case] Smartwatch with Jet Black Aluminium Case

Stay connected and on track with the Apple Watch Series 10, featuring a bold 42mm Jet Black aluminum case, advanced health tracking and seamless iPhone integration. Save 30% at Amazon

3. Apple Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch

Apple Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch

Save on the rugged Apple Watch Ultra during Amazon’s Black Friday 2025 sale. This model rarely goes on sale so we suggest adding to your cart ASAP. Save 25% at Amazon

4. Apple Watch SE 2nd Generation GPS 40mm Smartwatch

Apple Watch SE 2nd Generation GPS 40mm Smartwatch

Amazon’s Black Friday sale features major markdowns on Apple tech, including iPads, AirTags and MacBooks. Don’t miss these top deals before they’re gone. Save 36% at Amazon

5. Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band

Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band

You can get the Apple Watch SE 3 on sale for less than $200 during Amazon’s Black Friday sale. Save 20% at Amazon

When does Amazon’s Black Friday sale end?

Amazon’s Black Friday Week runs through Friday, November 28, followed by Cyber Monday deals on Monday, December 1.

Shop our top Amazon deals

Are these deals Prime-exclusive?

Most Amazon Black Friday deals are open to all shoppers, but Prime members get faster shipping and access to select Prime-exclusive deals.

Amazon Prime membership

Sign up for an Amazon Prime membership to get exclusive perks and benefits all year. Join Amazon Prime

Can I return Black Friday purchases?

Yes—Amazon’s holiday return window extends through January.

USA TODAY Shopping will be covering all the best Black Friday deals, holiday gifts and more so be sure to sign up for text alerts, follow us on TikTok, check us out on Flipboard, sign up for our newsletter and follow us on Instagram to stay updated!

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