Premium ‘Plus’ plan in development for WhatsApp

Meta-owned WhatsApp is reportedly testing a premium subscription plan called “WhatsApp Plus,” which could offer advanced customization, expanded chat management, and exclusive features, while keeping the platform’s core messaging, calling, and sharing services free.

Popular messaging platform WhatsApp could soon introduce a paid subscription tier aimed at users seeking additional features and customization options. Reports suggest the Meta Platforms-owned platform is experimenting with a premium offering tentatively named “WhatsApp Plus.”

The development reportedly surfaced during code analysis of beta versions of the app, indicating that the company may already be testing the concept internally. If introduced, the move would represent a notable change for WhatsApp, which has historically remained free for individual users since its launch.

Premium features and greater customization

According to early reports, the proposed subscription plan could provide several enhancements focused on personalization and improved usability. One of the key additions may involve expanded customization options that allow users to modify the look and feel of the app.

The premium version is expected to offer multiple visual elements, including a wider selection of themes, accent colours, and up to 14 different app icons. These features could allow users to personalize the interface according to their preferences.

Another possible upgrade relates to chat management. At present, users can pin only three chats at the top of their inbox. Under the new subscription plan, that limit may reportedly increase to as many as 20 pinned chats, making it easier to prioritise important conversations.

Additional features could include exclusive stickers, unique notification sounds, and enhanced reaction options, designed to provide a more tailored messaging experience.

Free core services to continue

Despite the introduction of a potential paid tier, WhatsApp’s core services are expected to remain free. Users will still be able to send messages, make voice and video calls, share photos and videos, and participate in group chats without paying for a subscription.

The paid plan is therefore likely to be optional, targeting users who want additional functionality rather than replacing the existing free model.

Industry observers believe the move could help Meta diversify revenue streams from WhatsApp. Unlike other Meta platforms that rely heavily on advertising, WhatsApp’s focus on private messaging has limited opportunities for ad-based monetisation. A premium subscription could offer an alternative approach while preserving the app’s core user experience.