OpenAI is now internally testing ‘ads’ inside ChatGPT that could redefine the web economy.
Up until now, the ChatGPT experience has been completely free.
While there are premium plans and models, you don’t see GPT sell you products or show ads. On the other hand, Google Search has ads that influence your buying behaviour.
OpenAI is planning to replicate a similar experience.
As spotted by Tibor on X, ChatGPT Android app 1.2025.329 beta includes new references to an “ads feature” with “bazaar content”, “search ad” and “search ads carousel.”
This move could disrupt the web economy, as what most people don’t understand is that GPT likely knows more about users than Google.
It is likely that ads will be limited to the search experience only, but that might change in the future.
This is a developing story…
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