Vijay Sales is offering a limited-period discount on Apple’s iPhone 16 Plus that brings the effective price down to ₹71,890, reflecting a direct discount of 10% from the MRP of ₹79,900
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The iPhone 16 (base model) was India’s best-selling iPhone in 2025, with about 6.5 million units shipped in the first 11 months. Total iPhone shipments reached roughly 14 million units for the year, pushing Apple’s market share to a record 9%, up from 7% in 2024, according to Counterpoint Research.
Apple also highlighted India as a standout market, citing all-time highs in revenue, upgrades, and active install base.
Beyond shipments, Apple expanded manufacturing, added retail stores — including its fifth outlet in Noida — and pushed services with cheaper subscriptions such as Apple Creator Studio at ₹399 per month.
The strong year came despite India’s overall smartphone market remaining flat at about 152–153 million units for the fourth year in a row.
First Published: Jan 27, 2026 12:47 PM IST