Amid rising smartphone prices, the Apple iPhone 17 Pro Max has received a major discount during Flipkart’s ongoing Sasa Lele sale. The premium flagship is currently available at an effective price of around Rs 1.25 lakh, with buyers getting total benefits of up to Rs 25,000 through direct discounts and sale offers. The sale, which went live for all users on May 9 after early access for Plus and Black members, is also bringing price cuts on other iPhone models, including the Apple iPhone 17, Apple iPhone 16, and Apple iPhone 15, making it a good opportunity for buyers planning to upgrade to a premium smartphone.
The Apple iPhone 17 Pro Max has received a major price cut during the ongoing Flipkart sale, making Apple’s flagship device more affordable for premium smartphone buyers. Originally launched at Rs 1,49,900 for the 256GB base variant, the phone is currently listed at Rs 1,34,900 on the platform, giving customers an instant discount of Rs 15,000. Additional bank offers further increase the overall savings during the sale period.
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Flipkart is also offering extra discounts for customers using eligible Flipkart Axis Bank and Flipkart SBI Bank credit cards. Buyers can save an additional Rs 6,000 on a full credit card transaction, while a separate bank cashback offer of Rs 4,000 brings the total effective discount to nearly Rs 25,000. With all offers combined, the effective price of the iPhone 17 Pro Max drops to around Rs 1,24,900.
In terms of design and display, the iPhone 17 Pro Max introduces several refinements over previous models. Apple has shifted back to an aluminium frame while maintaining a premium build quality. The device features a larger 6.9-inch display protected by the new Ceramic Shield 2 layer, which is said to offer improved durability and better scratch resistance. Apple has also added a new anti-reflective coating to improve screen visibility under bright outdoor conditions.
The smartphone is powered by Apple’s latest A19 Pro chipset, which delivers strong thermal management and high sustained performance, especially during gaming and demanding tasks. On the camera front, the iPhone 17 Pro Max features three 48MP rear sensors supported by Apple’s Fusion imaging technology. The main, ultra-wide, and telephoto cameras are designed to deliver consistent image quality across different lighting conditions, while Apple’s video recording capabilities continue to remain among the best in the smartphone segment.
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