The World Television Premiere of Jio Studios and B62 Studios’ Dhurandhar on Star Gold, Star Gold 2 and Colors Cineplex reached more than 5.3 crore viewers, JioStar said citig BARC data. The company said the premiere delivered the highest reach for a World Television Premiere in the past five years.
Also Read: JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekend
The television performance underlined the continued scale of broadcast entertainment in India. JioStar said the film’s reach, achieved in roughly four hours, was 1.4 times higher than the cumulative theatrical footfall generated during its three-month run in cinemas.
Alok Jain, Head – Hindi & English Entertainment Business (Streaming, TV & Studios) at JioStar, said the response reflected the enduring appeal of the film and the reach of the network.
“The phenomenal response to Dhurandhar’s world television premiere underscores the enduring power of great storytelling. Reaching over 53 million viewers is a remarkable milestone and reflects the scale and strength of our network. The film is a strong example of how audiences today engage with content across multiple screens, with each viewing experience extending its reach and impact,” he said.
Also Read: Dhurandhar RAW & Undekha: Where to watch
The premiere also attracted a broad roster of advertisers, highlighting the confidence brands place in television’s ability to deliver mass reach. JioStar said eight marquee sponsors backed the event. Thums Up, owned by Coca-Cola India, participated as co-presenting sponsor, while Sting from PepsiCo and Wonder Cement joined as co-powered sponsors. Google Search came on board as a special partner, while the Association of Mutual Funds in India (AMFI), Surf Excel from Hindustan Unilever, Cadbury Dairy Milk from Mondelez and Blenders Pride Packaged Drinking Water from Pernod Ricard were associate sponsors.The strong television showing comes days after JioHotstar reported that action film Dhurandhar The Revenge attracted 50 million viewers during its opening weekend on the streaming platform, making it the largest digital launch in the service’s history.
According to JioHotstar, around 60% of the film’s watch time came from connected television devices, pointing to growing consumer preference for large-screen and shared viewing experiences on streaming services.
To boost audience engagement, the platform also launched a “RAW & Undekha” version of Dhurandhar alongside a 30-minute pre-show featuring behind-the-scenes footage and interactions with the cast.
Dhurandhar features Ranveer Singh, Akshaye Khanna, Sanjay Dutt, Arjun Rampal, R. Madhavan and Sara Arjun. Presented by Jio Studios and produced under the B62 Studios banner, the film is written, directed and co-produced by Aditya Dhar. It is produced by Jyoti Deshpande and Lokesh Dhar.
