Smartphones are becoming more expensive due to rising RAM and Storage costs. Even devices launched before the shortage are now seeing price increases, affecting much of the Android market. However, according to a recent report, this trend may not impact the upcoming iPhone 18 Pro models.
Recently, analyst Jeff Pu shared that Apple may keep aggressive pricing for the iPhone 18 Pro and iPhone 18 Pro Max. This is good news for anyone planning to upgrade to Apple’s next flagship models.
The analyst didn’t reveal exact pricing, but the report aligns with another report from Ming-Chi Kuo. According to Kuo, the iPhone 18 Pro models are expected to start at the same price as the iPhone 17 Pro lineup.
This means that the iPhone 18 Pro and iPhone 18 Pro Max could begin at $1099 and $1199, respectively. However, this speculation is based on the base storage variant of both models, so the other variants might or might not experience a price increase.
This pricing scenario is specific to the US and may not apply to all regions. However, since Apple generally maintains consistent pricing strategies, it could apply to most markets as well.
This pricing strategy could work in Apple’s favor, especially as Android manufacturers continue to raise prices, narrowing the gap between Android phones and iPhones. It may allow Apple to capture more market share. Additionally, once users switch to an iPhone, they are more likely to stick with it for their next upgrade.
Are you waiting for the iPhone 18 Pro? The iPhone 18 Pro models are expected to launch later this year alongside the new iPhone Ultra. If you’re planning to go for the base model, this is great news. However, those considering higher storage variants may have to pay more.
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