The move reflects a broader shift in Meta’s strategy to generate revenue from WhatsApp, whose private messaging model limits the use of traditional advertising. A subscription model could provide a more predictable source of income while keeping the main service free.
The feature was spotted by WABetaInfo in Android beta version 2.26.9.12. The subscription is being developed for both Android and iOS. If launched, it would mark the first time WhatsApp charges individual users for an optional premium tier since the app was launched in 2009.
Focus on customisation features
Early reports suggest the subscription will mainly offer tools that change how the app looks and sounds. Users may be able to choose from themes, accent colours, and up to 14 different app icons to personalise the interface.
Subscribers could also get exclusive stickers, a set of new chat ringtones, and more expressive message reactions. The initial version of the plan is expected to include around 10 ringtones, although this number may change before release.
These features are described as the first set of additions, and more tools may be introduced later depending on feedback from users.
More pinned chats for subscribers
WhatsApp Plus may also increase the number of chats users can pin at the top of the chat list. The current version of WhatsApp allows three pinned chats.
Under the premium plan, users may be able to pin up to 20 conversations, making it easier to keep important chats visible without scrolling through long lists.
Waiting list under testing
Meta is also testing a waiting list for the subscription. Some Android beta testers have reportedly seen an option to join the list and receive a notification when the service becomes available.
Core WhatsApp features will remain free
Meta has indicated that the subscription will not restrict the main functions of WhatsApp. Messaging, voice and video calls, media sharing, and end-to-end encryption will continue to be available to all users without payment.
The company said its upcoming subscriptions across apps are intended to unlock more productivity and creativity features while keeping the core experience free. Meta also clarified that these subscriptions will be separate from Meta Verified, which is aimed mainly at businesses.
Separate ad-free plan also being explored
Separately, WhatsApp is reportedly exploring another subscription that could remove ads from the Updates tab (formerly Status) for users in Europe and the UK, partly in response to stricter data privacy regulations in those regions. This plan would be different from the WhatsApp Plus subscription.
Meta has not revealed pricing details or a rollout timeline for WhatsApp Plus. The final set of features may also change before the subscription becomes available.
