Samsung has launched a global collaboration with 20th Century Studios to mark the upcoming release of The Devil Wears Prada 2, hitting theatres on May 1. The partnership includes a custom spot featuring Helen J. Shen as her character Jin, who uses Circle to Search with Google on the Galaxy S26 Ultra to handle a last-minute Miranda Priestly request.
The Galaxy S26 Ultra also took centre stage at the film’s world premiere, serving as the official camera for a first-of-its-kind Runway Cam activation. The device was used to capture red-carpet looks from attendees, delivering professional-grade, cinematic footage. Stars including Heidi Klum, Paige DeSorbo, Hannah Berner, Helen Shen, and Winnie Harlow all posed for the S26 Ultra photo experience.
Galaxy ambassador and influencer Haley Kalil was also on hand, participating in the activation and sharing how she used Galaxy S26 Ultra features — including Circle to Search with Google — to get ready for the premiere.
“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” she said. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”
The collaboration extends beyond the premiere. Samsung and Google have partnered on a series of creative spots set in The Devil Wears Prada 2 universe, highlighting how Circle to Search with Google on the S26 Ultra can keep users calm and in control in high-pressure situations.
