In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omni-channel technology company hybris.
SAP AG and hybris announced that SAP plans to acquire hybris, a rapidly growing and widely recognized leader in e-commerce technology. The acquisition positions SAP to deliver the next-generation e-commerce platform, with the choice of on-premise or cloud deployment, as enterprises around the world seek to optimize the customer experience for businesses and consumers across an ever-growing number of delivery channels, devices and touch points. The combination of industry-leading enterprise solutions from SAP with the agile omni-channel commerce solutions of hybris will provide enterprises with the enhanced data and tools necessary to optimize margins and customer loyalty.
SAP said during a conference call that Hybris will remain an independent company and retain its management team, led by CEO Ariel Lüdi and Carsten Thoma, its president and co-founder. But SAP also promises that this acquisition will provide its customers with a holistic experience between the front-end e-commerce engine and back-end systems such as inventory management, and applications managing sales accounts, marketing and social engagement.
“hybris is a recognized leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory,” said Ariel Lüdi, CEO, hybris and Carsten Thoma, president and co-founder, hybris. “Joining with SAP will significantly expand the scope, scale and power of hybris’ commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels.”
Upon completion of the transaction, expected in the third quarter of 2013 and subject to regulatory approval and other closing conditions, hybris will operate as an independent business unit and will retain its existing management team led by Lüdi and Thoma.
SAP has been under pressure from IBM Corp. and Oracle Corp., both of which offer e-commerce platforms – something which Mr. Dever admitted. He said the acquisition will allow SAP to offer its customers a “more holistic approach” to how companies manage transactions with customers across a variety of platforms, and then manage the resulting transactional data in other systems. Mr. Mueller said “SAP customers should evaluate their plans towards a matrix[ed] commerce future and wait for the integration strategy and options that SAP will need to come out within the next months.” But he added that it will be important to understand SAP’s plans more clearly.