Baba Ramdev’s Patanjali Atta Noodles launched, to cost Rs 15

Baba Ramdev's Patanjali Atta Noodles launched, to cost Rs 15

Yoga guru Baba Ramdev on Monday launched the much anticipated Patanjali Atta Noodles.

Ramdev said that noodles would cost Rs 15 – with no added lead or monosodium glutamate (MSG). The catchline of the Patanjali noodles is “Jhat pat pakao, aur befikr khao”.

The noodles will be sold across 3 lakh outlets in India.

The Patanjali group owned by Ramdev produces and markets various ayurvedic products. It had a turnover of Rs 1200 crores in 2014 and a projected turnover of Rs 2000 crores in 2015.

Another product Patanjali plans to introduce sometime soon is Powervita, a health drink for children that will compete with brands like Complan, Horlicks and Bournvita.

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