Yoga guru Baba Ramdev on Monday launched the much anticipated Patanjali Atta Noodles.
Ramdev said that noodles would cost Rs 15 – with no added lead or monosodium glutamate (MSG). The catchline of the Patanjali noodles is “Jhat pat pakao, aur befikr khao”.
The noodles will be sold across 3 lakh outlets in India.
The Patanjali group owned by Ramdev produces and markets various ayurvedic products. It had a turnover of Rs 1200 crores in 2014 and a projected turnover of Rs 2000 crores in 2015.
Another product Patanjali plans to introduce sometime soon is Powervita, a health drink for children that will compete with brands like Complan, Horlicks and Bournvita.