Apple CEO Tim Cook took the stage Monday to unveil some of the new hardware and software the tech company will be releasing in the coming days and months, including improved notebooks, a superb new desktop powerhouse and an Internet radio. Apple Inc unveiled a music streaming service that is a key part of overhauled mobile software that the company called the most revolutionary re-design of its operating system since the iPhone was introduced in 2007.
Cook, speaking at Apple’s Worldwide Developers Conference in San Francisco this week, said we will see later this year what Apple plans to do on the mobile side as sales of its iPhone and iPad have slowed down in the last year.
A preview of Mac OS 10.9 “Mavericks”, and iOS 7, however, seems to indicate a shift in Apple’s development strategy.
Apple’s iTunes Radio, one of the more highly anticipated features of the new iOS 7, comes free, supported by ads across many devices including iPhones, iPads and the Apple TV.
Much like rival Pandora Media’s Internet radio, the service – which launches in the fall, months after Google’s “All Access” on-demand competitor debuted – allows listeners to customize their own radio stations by genre, skip songs multiple times, or just tune in to some 200 featured stations.
Executives also showed off a new line of Macbook Air computers. They gave a sneak peek at a cylindrical Mac Pro desktop, in a rare preview of upcoming hardware, and said updated Siri voice software on the iPhone now incorporates Microsoft’s Bing search engine.
The latest Macs will run off a new computer operating system christened OSX Mavericks – named after a famous California surfing spot in a departure from Apple’s penchant for naming software after big cats like Mountain Lion.
But the real makeover was reserved for iOS 7, a smartphone and tablet platform overhauled by resident creative honcho Jony Ive. It comes with a new edge-to-edge look that uses translucency to highlight underlying content, new typefaces, and new icons. Apple plans to release iOS 7 in the fall.